“Pre-Buzz” is your campaign’s preseason. This is the week or weeks leading up to your Go-Live date where you are refining your message and how you deliver it. You are warming up your circles of influence to help you push your campaign to the next level. Pre-Buzz is a necessary aspect of every campaign and should never be overlooked. People can’t invest in an opportunity they don’t know about so the more people who know the more likely you are to reach your funding goal. Pre-Buzz is everything from going to pitch meetings to developing a social media presence for your company and its importance can’t be overlooked.