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The amount of money that the company wants to raise in a crowdfunding campaign. The Crowdfunding Act limits companies to raising $1 million for any twelve month period. If the Target Raise is not met during the Funding Period, the company gets none of the pledged funds, which are returned to the investors. The company may not raise more than the Target Raise. Only if the entrepreneur meets his funding target is the project funded. This is a form of investor protection that requires a minimum buy-in from all the backers before a project is funded. It raises the bar on meeting one’s funding target and forces an entrepreneur to strategically consider how much he needs.
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